{"id":21,"date":"2021-07-06T21:36:20","date_gmt":"2021-07-06T19:36:20","guid":{"rendered":"http:\/\/batuvpediker.cz\/?page_id=21"},"modified":"2021-11-04T22:20:02","modified_gmt":"2021-11-04T21:20:02","slug":"o-vystave","status":"publish","type":"page","link":"https:\/\/batuvpediker.cz\/en\/o-vystave\/","title":{"rendered":"About the exhibition Ba\u0165a\u2019s Pedicurist"},"content":{"rendered":"
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Ba\u0165a's first chiropodist<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About the exhibition Ba\u0165a\u2019s Pedicurist<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cNot even quality shoes can remedy what people have been neglecting\u201d these are the words of Tom\u00e1\u0161 Ba\u0165a, in which he clearly voiced the importance of foot care in everybody\u2019s life. <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Few months after having been introduced into the stores, pedicure became an integral part of customer service offered by the company Ba\u0165a in its stores.<\/p>

Pedicure was seen not only as a part of care of one\u2019s health, but also as a certain symbol of modern lifestyle and progressiveness. The company Ba\u0165a managed to communicate effectively with its customers. It successfully offered this service also to rural customers who did not desire the modern lifestyle but understood how useful this procedure is both for everyday life and for farm work.<\/p>

Pedicure improved overall foot health, provided foot relief and thus also the shoes themselves rendered better service to the customers.<\/p>

In addition to professional treatment, the company Ba\u0165a offered also a range of daily foot care products. Regular foot care was regarded a routine such as toothbrushing or bathing. To this end, the company Ba\u0165a offered a variety of foot care cosmetic products and aids; the cosmetic products included creams, powders, scented waxes and refreshing eau de cologne, while home foot care products included massage gloves and rubber massage brushes. The customer was advised to undergo treatments requiring sharp tools at a pedicurist in order to avoid the risk of injury.<\/p>

The origin story behind the pedicure department was the same as with most of the department and branches of the company. Tom\u00e1\u0161 Ba\u0165a knew that the shoe quality is only one of the factors affecting foot health and that if people do not learn to take care of their feet, no shoe, no matter how good it is, will be good enough to ensure comfortable walking.<\/p>

The beginnings of the existence of this department are associated also with another character trait of Tom\u00e1\u0161 Ba\u0165a \u2013 he sought how to put to good use the skills of competent people. Therefore, when he met MUC. Franti\u0161ek Kocourek in 1928, he allegedly said:\u201cWell, what can we do with you being half a doctor, you could start the foot care department in our company.\u201d<\/i> We will probably never know whether this story actually took place or is only passed on in Franti\u0161ek Kocourek\u2019s family.<\/p>

The Thomas Bata Foundation has been recently contacted by Jakub Nerad\u00edlek, the great-grandson of MUC. Franti\u0161ek Kocourek. He discovered a unique collection mapping his great-grandfather\u2019s professional life in the company Ba\u0165a as well as an overview of pedicure development and pedicure training courses.<\/p>

The collection contains rarities such as signature cards of famous people of the First Czechoslovak Republic who underwent pedicure treatment by MUC. Kocourek. We can find here the signatures of Old\u0159ich Nov\u00fd, Ladislav Boh\u00e1\u010d, Nata\u0161a Golov\u00e1, Adina Mandlov\u00e1 or L\u00edda Baarov\u00e1. On multiple occasions, he also provided pedicure to Tom\u00e1\u0161 Ba\u0165a.<\/p>

Apart from detailed digitalization of the archives of MUC. Franti\u0161ek Kocourek, we have also decided to prepare an exhibition presenting this unique story that links the personal life of one man with the development of a separate department of the company Ba\u0165a.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The exhibition Ba\u0165a's chiropodist<\/i> was prepared in cooperation with the Museum of South-East Moravia and the Town of Zl\u00edn.<\/p>

It contains a total of 16 exhibition panels providing information on the history of pedicure in Czechoslovakia and development of this occupation in the company Ba\u0165a. The visitors will be acquainted with individual procedures forming part of professional foot care. And last but not least, they will have the opportunity to learn the fascinating story of MUC. Franti\u0161ek Kocourek.<\/p>

In view of the COVID-19 pandemic measures prevented many visitors from seeing the exhibition in person, we have decided to prepare also an online exhibition.<\/p>

We wish you a pleasant experience.<\/p>

For the entire implementation team<\/p>

Gabriela Kon\u010dit\u00edkov\u00e1<\/p>

\u00a0<\/p>

Authors: Gabriela Konc\u030citi\u0301kova\u0301, Hana Kuslova\u0301<\/p>

Institutions: The Thomas Bata Foundation, Museum of South-East Moravia<\/p>

Partners: The Town of Zl\u00edn<\/p>

Exhibition graphic design: Andrea Koc\u030cicova\u0301<\/p>

Web graphic design: Vladim\u00edr Par\u00edzek<\/p>

Translation: Kate\u0159ina Novotn\u00e1, Rosemarie Bata Blyth<\/p>

\u00a0<\/p>

We would like to extend our thanks to the family of MUC. Franti\u0161ek Kocourek and namely to his great-grandson Jakub Nerad\u00edlek.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Ba\u0165\u016fv pedik\u00e9r O v\u00fdstav\u011b \u201eKvalita obuvi nedok\u00e1\u017ee zcela nahradit to, co \u010dlov\u011bk zanedb\u00e1v\u00e1,\u201c to jsou slova Tom\u00e1\u0161e Bati, kter\u00fdmi jasn\u011b vyj\u00e1d\u0159il sv\u016fj n\u00e1zor na d\u016fle\u017eitost p\u00e9\u010de o nohy v\u00a0\u017eivot\u011b ka\u017ed\u00e9ho \u010dlov\u011bka. Pedik\u00fara se b\u011bhem n\u011bkolika m\u00e1lo m\u011bs\u00edc\u016f po sv\u00e9m zaveden\u00ed stala ned\u00edlnou sou\u010d\u00e1st\u00ed slu\u017eby z\u00e1kazn\u00edkovi, kterou firma Ba\u0165a na sv\u00fdch prodejn\u00e1ch nab\u00edzela. Pedik\u00fara nebyla vn\u00edm\u00e1na […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"yoast_head":"\nO v\u00fdstav\u011b - Ba\u0165\u016fv pedik\u00e9r<\/title>\n<meta name=\"description\" content=\"V\u00fdstava materi\u00e1l\u016f z poz\u016fstalosti prvn\u00edho ba\u0165ovsk\u00e9ho pedik\u00e9ra Franti\u0161ka Kocourka.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/batuvpediker.cz\/en\/o-vystave\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O v\u00fdstav\u011b - Ba\u0165\u016fv pedik\u00e9r\" \/>\n<meta property=\"og:description\" content=\"V\u00fdstava materi\u00e1l\u016f z poz\u016fstalosti prvn\u00edho ba\u0165ovsk\u00e9ho pedik\u00e9ra Franti\u0161ka Kocourka.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/batuvpediker.cz\/en\/o-vystave\/\" \/>\n<meta property=\"og:site_name\" content=\"Ba\u0165\u016fv pedik\u00e9r\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-04T21:20:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/batuvpediker.cz\/wp-content\/uploads\/2021\/07\/Group-27.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/batuvpediker.cz\/o-vystave\/\",\"url\":\"https:\/\/batuvpediker.cz\/o-vystave\/\",\"name\":\"O v\u00fdstav\u011b - 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